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What's inspiring us
  • Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
    Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
    by Chetan Sharma, Joe Herzog, Victor Melfi
  • Personal, Portable, Pedestrian: Mobile Phones in Japanese Life
    Personal, Portable, Pedestrian: Mobile Phones in Japanese Life
    by M Ito
  • Purple Cow: Transform Your Business by Being Remarkable
    Purple Cow: Transform Your Business by Being Remarkable
    by Seth Godin
  • Competing on Analytics: The New Science of Winning
    Competing on Analytics: The New Science of Winning
    by Thomas H. Davenport, Jeanne G. Harris
  • Groundswell: Winning in a World Transformed by Social Technologies
    Groundswell: Winning in a World Transformed by Social Technologies
    by Charlene Li, Josh Bernoff
  • The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
    The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
    by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
  • Jump In!: Even If You Don't Know How to Swim
    Jump In!: Even If You Don't Know How to Swim
    by Mark Burnett
  • Got Game: How a New Generation of Gamers Is Reshaping Business Forever
    Got Game: How a New Generation of Gamers Is Reshaping Business Forever
    by John C. Beck, Mitchell Wade
  • The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
    The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
    by John Battelle
  • It's Not How Good You Are, It's How Good You Want To Be
    It's Not How Good You Are, It's How Good You Want To Be
    by Paul Arden
  • Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (Advertising Age Books)
    Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive (Advertising Age Books)
    by Scott Donaton

Simon Davis

Simon was one of the first hires at Agenda21. As well as being a search expert, Simon has become one of the most respected planners and buyers in mobile media - largely as a result of his work on Flirtomatic.

His role at addictive is to lead the planning and buying teams.