Simon Andrews

 Simon has been running digital agencies since 1995. He was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich.

He then joined DLKW as a Partner in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV.

He joined MindShare in November 2006 as Global Chief Digital Strategy Officer when Big Picture was absorbed into MindShare. His role focused on ensuring that key clients receive the best digital thinking - and doing. Simon was also highly involved in developing the talent, product and processes necessary to deliver this thinking and doing. This led to a key role in architecting the recent restructure that saw Mindshare embrace digital across all disciplines. He left Mindshare in the summer to work on the addictive launch.

Before going digital Simon was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.

He lives in East London with his wife Deborah and two sons Ethan and Isaac - who he is trying to have share his enthusiasm for obscure soul and jazz records and the increasingly obscure Leeds United

Simon has spoken on mobile at events around the world and you can get an idea of his thinking through his widely read blog, his tweeting and more on his background on his LinkedIn profile.