Pete Robins

Pete Robins is a founder of Agenda21 and one of the most respected digital media people in the business.

He first worked with Simon Andrews when Simon hired him to lead the media team at Poppe Tyson, which then merged with Modem Media. That team established many best practices and initiatives which are still used in the industry today.

Pete left Modem to launch Media21 with Nick, which they then sold to Grey and went on to run the digital team at MediaCom.

At addictive Pete is ensuring the media operation is just as influential as at his previous companies.