The CEO of Snapchat made his name turning down a $3billion offer from Facebook. As some people pointed out at the time he believes there is a huge potential for his business beyond sexting.
This speech by him is interesting and we found this quote really insightful
I’ve found that one of the biggest issues is that frequently technology companies view movies, music, and television as INFORMATION.
Directors, producers, musicians, and actors view them as feelings, as expression. Not to be searched, sorted, and viewed – but EXPERIENCED.
Most tech players are more about the platform and whilst they carry content, they aren’t that involved in it. We too think people want to experience content and see that as an opportunity.
Most of the people who do get content are still married to the platforms they grew up with. For example the big success story from content and digital in the UK is probably the Mail. Their new results show MailOnline grew their audience by 41% over the year and digital revenues by 48% for the quarter.
Which sounds great, until you note the digital revenue for “the worlds most popular news site” was £14m whilst the UK only print titles made £53m in the same period.
As this chart (tweeted by @IanMaude) shows it’s the same for all the UK newspapers.
So there is still a lot to do. For example MailOnline doesn’t have a mobile optimised site yet. The opportunity is to better blend the offline and online world – and find new ways to use content to deliver experience.
As and when good examples arrive, they will inspire others.
3 years ago a Conde Nast CEO dismissed our view that Net a Porter was a threat to their business – although since then they have been quite active digitally. Now the Net APorter team are taking their very successful digital content business and producing a print magazine
Despite the gloom and doom in the Print industry niche magazines are thriving – visit any good newsagent in London or New York and the choice is amazing. If you can combine this interest in good content with a business model like that of Net a Porter, you have a great opportunity. The smart people at Business of Fashion have a longish video interview with the Porter team here.
And one more example of getting content right; all the noise around games has been about the big players like King, Supercell and Zynga. But the hottest game right now – confirmed by our favourite 14 year old – is Flappy Bird. Produced by a Vietnamese developer who did it in a few evenings after work (and making $50k a day in ad revenue) this is proof that a great idea can still win through.
Read the rest of this weeks Mobile Fix here