Very exciting news from us!

Leading UK and LatAm agencies agree a strategic partnership

Addictive, the full service mobile agency launched last year, is excited to announce a strategic partnership with Pontomobi, the leading Mobile agency in LatAm.

Headquartered in Sao Paulo, Pontomobi is the major player in mobile strategy and development across the region, working with clients such as Nestle, MTV, Nivea.

This partnership means both agencies will collaborate on projects, with a key benefit being that the vastly experienced Pontomobi team in Brazil will handle all Addictive tech development.

Simon Andrews, the founder of Addictive said; “Both our agencies are recognised thought leaders in mobile and this cooperation will drive significant benefits for both parties. We spent a lot of time looking for talent around the world and we’re convinced Pontomobi are one of the best resourced and most experienced teams of mobile talent in the world.”

“In Europe there is some good talent in mobile development but the best people tend to be overworked and consequently over priced. Working with Pontomobi will give us access to great quality development skills at prices that are significantly lower than anyone in Europe. And access to more resource will speed up the development programme.”

Addictive expect that this lower costbase – across all flavours of mobile (including iPhone apps, Android apps, webApps and mobile web sites) and Facebook app development – will enable clients to experiment with different approaches to mobile.

With tech development handled by the talent in Brazil, Addictive will continue to build their London team with smart thinkers, talented designers and creative producers. Typical projects encompass mobile apps and websites, social, location and mcommerce.

With Google reporting that around 15% of all searches are now mobile, there is a huge opportunity to serve people looking for brands – those brands that respond to this demand with good mobile websites and smart thinking around mobile marketing can enjoy huge competitive advantage over those who lag behind.

About Pontomobi

Established in 2007, Pontomobi Interactive is the leading mobile marketing group in Brazil. With a team of over 100 people, Pontomobi handles full projects, from planning to delivery, including creative, development, scheduling, maintenance and managerial results reports. Pontomobi’s products and services range from applications and mobile sites development to value added services aggregation, to advertising sales.

In 2010, the company delivered more than 160 apps, games and mobile sites. On 2011, Pontomobi started offering its services overseas, focused on the production and publishing of mobile apps, mobile games and mobile sites on several platforms: iOs, Android, BlackBerry, Symbian/Java and Windows Mobile. pontomobi.com.br