Mobile Fix - February 5
Friday, February 5, 2010 at 2:50PM New research sensation
Over 400 people turned out in London yesterday to see Comscore and the GSMA launch Mobile Media Metrics - research that users operators data to see what people really do on mobile. We see this as a huge step forward for mobile – which is now the best researched medium in the UK – and the research will roll out around the world in coming months.
Our favourite quote – “Whilst smartphone users represent just 29 per cent of the UK total mobile Internet audience, they accounted for 47 per cent of total page views, and 51 per cent of the total time spent online in December 2009.”
Closely followed by the fact 5 million people in the UK access Facebook on their mobile!
http://www.mobile-ecosystem.org/?p=1521
Are QR codes finally going mainstream?
With publishers now testing QR or 2D codes and Google using them for their favourite places we think widespread adoption of these codes is imminent. The key thing holding them back seems to be a lack of a true standard – too many vendors are pushing proprietory codes and readers are of varying quality. In (unscientific) testing we found QuickMark (http://bit.ly/c48EC1) to be the best iphone QR reader. Any other suggestions?
Is it all about touch?
Some good new thinking around the idea that the real step change with smartphones is touch – and that the debate around apps vs browser is really about touch vs mouse
Mobile to pass PC as the main way to access the web – by 2013?
New Gartner data is even more aggressive that Morgan Stanly about the switch from PC to mobile. With other data suggesting smartphone sales soared by 30% on q4 last year that doesn’t seem outlandish.
Innovating in mobile
With all the evidence that the mobile media is big enough to warrant serious investment from brands we should remember that much of the advertising tools are pretty rubbish. The formats are drawn from the PC web and don’t work. So we see a major role for us over the coming years is to innovate in terms of formats and how mobile is used as a marketing medium. This article has some good commentary on what the vendors are doing (registration required)
Reader Comments (1)
Hi there
Great update
Would it be ok to forward this round to members of the Media Forum? I would
be very happy to.
There is also now a group on Linkedin - The Future of Mobile Advertising -
with c70 members from agencies and clients it isn't a bad audience.