So the new news is the ipad

Does it live up to the hype? Maybe not , but the ipad looks like it will define the inbetween market. Having spoken with major publishers within the last week there is a big focus on how these devices and mobile in general will allow press publishers to evolve. Most if not all publishers lost their character when they went on the web and smart publishers see touchscreen as a way to get that character back – and evolve their product to suit the mobile age. As an example of what this might look like take a few minutes to watch this

 http://www.youtube.com/watch?v=ntyXvLnxyXk

and more on the ipad here

http://www.nytimes.com/2010/01/28/technology/companies/28apple.html?ref=technology

Apps – a $30billion market by 2013?

A new Gartner report is bullish about apps – predicting massive growth. As the ipad is another device that is focused on apps ,we share this enthusiasm. But many apps will be little more than posh bookmarks, helping people navigate to browser content (where html5 will enable much of the functionality of apps). The real issue is between what’s cached and what’s in the cloud (and therefore realtime)

http://mobile.venturebeat.com/2010/01/22/revenue-from-mobile-apps-set-to-quadruple-from-2010-to-2013/

Mobile metrics

Understanding just what people are doing with mobile is key to developing useful mobile strategy and there are lots of people looking at this space. ComScore announce the results of their partnership with the GSMA next week in London (and we’ve seen a preview which suggests they have some really good stuff). Talking with Neilsen, I understand that they are very active in this area too and have some interesting projects in development.  And we now have some new players like Ground Truth…

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121235&nid=110390

iphone users outnumber Twitter users

We did some number crunching at Addictive and found that more people have iphones than there are Twitter users; and the total number of smartphone users is around the same as the total number of Facebook users. With all this natural symmetry maybe brands should shift focus from Social to Mobile – we think so.

http://www.addictivemobile.com/blog/2010/1/27/smartphones-bigger-than-social.html



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