Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year

New research from comScore underlines the strong correlation between mobile use and social, with mobile use of both FB and Twitter growing quickly in the US. As the recent GSMA data showed, this is the same in the UK – 5 million people accessing Facebook via their mobile.

Mobile & Sport

An interesting interview with the owner of one of Yorkshires smaller football clubs highlights the potential for mobile and sports

“The mobile ends up being your passport that gives you access to the club. It’s about arguing with your mates who are at the match on the mobile and using the mobile to project the image of the game on to your wall.”

We’re working on some exciting ideas around the World Cup (including an updated version of our StattoStatto project from 2006) so we’d be delighted to talk with brands looking to get involved with sport in an innovative way.

Retail opportunities

Whilst there is lots of action around mobile couponing, there is also some cool thinking around how mobile can impact high end retail. Paying for clothes on mobile to avoid queuing at the till is becoming common in Japan and we’re now seeing similar ideas in the west. This article looks at how designer Norma Kamali is using mobile in her store. As ever, the key to making the most of these technologies is to develop a strategic view on how they improve the experience for customers.

You Tube ads can be targeted to mobile users

Google continue to innovate and now have introduced ad opportunities on the mobile version of YouTube. With mobile search growing for Google, this new inventory consolidates their position as the go to vendor in mobile. We’re doing a lot of work looking at mobile search – both paid and organic – and one thing fascinates us; despite the importance of the landing page quality score in PC search, mobile search still doesn’t reward mobile optimised landing pages – as and when they do, that will cause a big upset.

addictive on the road

We spoke at the excellent Future of Advertising in one Afternoon event in London yesterday – organised by the APA, Contagious and the IPA. Alongside great presentations from Nokia, Google, AKQA, Anomaly and Rory Sutherland we spoke about Mobile, past present & future. Our deck is here – if anyone would like a live presentation let us know.

Good review of Meeting Magician

The excellent Mobile Industry Review gave a nice review to our Meeting Magician project this week – and the Blackberry version goes into testing next week…