We think that the most important platforms right now are iPhone and Facebook – if you have those two working well, your marketing has a chance of succeeding.

This campagn from Sweden promotes a new IKEA store by smartly using standard Facebook functionality.

@armano called this proof that the microsite is dead; what we like is that there is no media cost and no production cost – its just a good idea. Exactly what agencies should be doing – and hopefully the Agency were paid on success rather than time and team.